See the world around us with new eyes

We take less and less time to slow down and enjoy the good weather, a stroll by the water, a visit to a monument. Everything must be controlled, efficient, and optimized in an increasingly connected megalopolis where urban space is ultimately reduced to utilitarian status. What if we reinvested our attention in elements present within our spaces, to rediscover the environment around us in a playful way? The Yellow Line is a cross-media treasure hunt using print media, an app, and augmented reality to rediscover space and the Eiffel Tower for its 130th anniversary.

The project aims to help people rediscover the Eiffel Tower and its surroundings with a new, more attentive and more playful eye, whether for Parisians who see it every day or for people who are discovering it for the first time, whether with friends or family, while learning anecdotes about it and the reasons why it is as much a symbol of the capital as of the country. Augmented Reality makes the game more interactive while renewing the treasure hunt genre, and the application allows for a less cumbersome and more mobile use of the game. Don't hesitate to try augmented reality on the newspaper page, the postcard, and the parody of the marabout advertisement, using the Artivive application!